In 2015, as part of a rebranding campaign, the Rivkin Center commissioned a full redesign of their website, the first major overhaul in five years. The Center now has a state of the art site that is fully responsive, is highly performant, and uses many of the most recent web technologies while remaining fully compatible with legacy browsers.
- Responsive web design The site is built using responsive design, which allows it to fluidly adapt to whatever device it's being viewed on, from the smallest smartphone to the biggest desktop monitor.
- Ease of maintenance The site is built on the WordPress platform, which allows the Rivkin team to manage routine content additions and updates.
- Performance Many responsive sites are undermined by weak performance, especially when built on a content management system such as WordPress. The Rivkin site scores highly (90%+) on PageSpeed and YSlow, two of the recognised benchmarks for web performance [view report].
- State of the art technology The site uses some of the most current web technologies, but only where those technologies benefit the typical user without harming backward compatibility. Most notable among these is the <picture> element, which ensures that each device downloads images only in the most appropriate resolution for its screen size. This allows smartphones and other small devices to load pages exceptionally quickly, by serving them up smaller versions of the images, while desktop monitors still get the “full fat” version.